Copywriting - Hubspot-hosted marketing campaign landing pages targeting sales and marketing leaders

Company context: Personas, an early-stage B2B sales automation startup.

Process for these documents: I wrote copy for two landing pages, collaborating on messaging with the co-founder and product lead.

Audience: The audience for the first piece is founders and heads of sales, and the second piece is aimed at marketing leads.

The stylistic goals for both were brevity, with punchy language, a crisp definition of benefits and deliberate repetition. The primary message goal was to emphasize ease-of-use and effectiveness.